We are absolutely thrilled to have been selected to represent NYC-based, Appaman as part of their new AppaMom program. As an AppaMom we were given the opportunity to handpick several pieces from Appaman’s Spring 2014 collection, cool right?!?

For our first editorial we’ve styled our land-based pieces in various ways to explore the versatility of Appaman’s collection. Coming up next we feature their amazing Swim Collection! For now, here comes the street cred that Appaman has been known for since the Summer of 2003. Here comes the Street CredWe know that every kid has their own style (generally influenced by their parents until the tween years) so for the Harvard-bound Poindexter’s we styled Appaman’s Galaxy plaid Tilden Shirt buttoned all the way up under their Graham Cardigan paired with their Galaxy Skinny Twill Pants. Always roll up the pants, lower for sophisticated & higher for warmer, hipster days. Also invest in high quality wingtip shoes, we love ours by Crewcuts. For those that prefer a more casual yet still preppy look, unbutton the collar – leave the cardigan open & totally add in the cool shades like Appaman’s The Lennon sunglasses. Wynn is wearing size 7 in all pieces comfortably & thanks to the interior adjustable waistband on all of Appaman’s bottoms, Mr. String Bean has no trouble keeping them up.

appamom1All of Appaman’s clothing is naturally soft from the start. Nothing scratchy or itchy here, ever. We especially love how lightweight the Skinny Twill Pants are which make them perfect for Spring & even those cooler Summer nights. For those that prefer a more Rude Boy prep style, pop the collar on Appaman’s plaid shirt and leave it halfway untucked. The collar actually stays up nicely and on the pants, Wynn was thrilled to show off his “monkey on my butt” (boys!).

appamom2Our cruising the boardwalk or shopping at the local Farmer’s Market attire includes Appaman’s Fisherman’s Hat, Lennon shades, Graham Cardigan & Skinny Twills. We switched out our footwear to Primigi’s boat mocs and added in our Bobo Choses tank top to show how easily Appaman cohabits with other items from their closets.

appamom3Sweet park & playground filled days require easy to wear, easy to move in kid-friendly clothing. Appaman consistently wins us over in the Cool, Calm & Collected department. Wynn is wearing their Short Sleeve Henley in Concrete paired with their super comfy Stanton Shorts in Robot Blue which are pull-on style yet feature an interior adjustable waistband (hands in the ‘err!). Appaman has certainly done their homework on insuring their collections fit every kids body perfectly, which is an amazing feat for any designer to accomplish and thus we applaud them for.

appamom5Appaman pays homage to Steve McQueen, James Dean & the king of rock and roll, Elvis Presley with their version of the British-style Barracuda Jacket. A lightweight canvas with an uber-cool plaid lining. This is by far the jacket that will take them from Spring thru Summer in cool, understated style. Push up the sleeves and don’t forget your shades & hat! Appaman’s Rockabilly shades are perfect for adding in a touch of swag to an otherwise super casual outfit.


appamom6The Barracuda Jacket of the season will live with every single designer in your kids closet in total harmony. We included it over our Jagged Culture camo skull tee, Vicious Wear crumb pants & Timberland boots. And never forget the shades! Not only do they protect your kids peepers from harmful rays but they instantly breathe fresh & fly into any outfit. Wynn is wearing Appaman’s The Lennon.

appamom8Fit, Quality & Style – Appaman will win the game of Red Rover Red Rover every single time when it comes to outlasting your kids clothing antics. They are meant to be worn and to be passed down to the next little Poindexters, Rude Boys, Boardwalk Cuties & Rockstars.

Coming up we feature Appaman’s Swim Collection, in the meantime clicking on any of the highlighted links will take you to all purchasing & additional item information. Also for more information on Appaman’s AppaMom program, just click on our official AppaMom badge featured on our right sidebar!

Written by Shannon Goldberg

*Modeled by Wynn Goldberg with the assistance of cookies & milk. For sizing reference, Wynn is 46″ tall, 45lbs. & is wearing Size 7. 

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